AHC Consulting has completed communications analyses and provided communications, social media recommendations for a variety of organizations with local and international reach including: Donald Danforth Plant Science Center, Ferguson Commission, St. Anthony’s Hospital, Covenant Place, and the Deaconess Foundation.
We have provided professional communications services, rebranding, repositioning programs for CORO Leadership Center and the Circus Day Foundation, now Circus Harmony, and others. Allison Hawk received a Silver Anvil while at Fleishmann-Hilliard for her work with rebranding the American Camping Association, a federation of youth summer camps, with a logo and featured tagline, Camp Gives Kids A World of Good.
The firm has also helped a variety of organizations create integrated communications programs by introducing digital tools, including the Donald Danforth Plant Science Center. Below, please find a few extended descriptions of our work.
Selected Case Histories
Recently, AHC Consulting led the rebranding of Myrtle Hilliard Davis Comprehensive Health Centers, Inc., a name long engrained in community, to CareSTL Health. After an their own initial attempt that was unsuccessful, AHC Consulting led the board, staff and community members of an established organization to a brand that aligns itself with the mission of the organization. The process unified previously separate entities in a way that respects the organization’s heritage. CareSTL Health is a simple and comprehensive brand that will continue to be a cornerstone in the community it serves.
GO! St. Louis
In 2007, AHC Consulting performed a market assessment, repositioning and rebranding for the “Spirit of St. Louis Marathon and Family Fitness Weekend,” changing their name to “GO! St. Louis: Inspiring Fitness One Step at a Time.” AHC Consulting provided strategic counsel for a full year of rebranding, including a name change and logo development with a graphic artist. GO! attributes an increase in individual participation, increased fees for year-round events, demand for their signature workplace initiative (Mile by Mile Marathon), increased number of sponsors, and links with key organizations such as Trailnet and Major League Baseball in large part to our rebranding efforts.
Nancy Lieberman, Founder and former President of Go! St. Louis, NWLieberman@gmail.com, 314-799-6000
Stryker-Munley Group St. Louis was retained upon the announcement of the Ferguson Commission – an appointed commission appointed by then Governor Jay Nixon to study the underlying situation surrounding the Michael Brown shooting and provide recommendations.
Working with the co-chairs and commissioners, SMG St. Louis served as the staff for the Commission.
The strategy included advising leadership; interfacing with community leaders; developing messaging; strategizing and handling media relations upon announcement of Brown decision; facilitating media relations during the first 4 months of the Commission’s work; managing community meetings/briefings; and developing and executing social media strategy/content for the organization.
Diversity Awareness Partnership
The creation of the Diversity Awareness Partnership is an example of a union of a wide range of stakeholders to address a critical issue. At the time, 89% of people in St. Louis said “they would do something to improve tolerance and diversity in their community, if they knew what to do.” While the Executive Director of the Rams Foundation, Allison brought corporations, universities, and community organizations together to form a partnership that aligned and grew what each entity was able to do individually. Allison facilitated the collaborative effort that utilized collective resources and knowledge to address a need in the community in a sustainable way. Formed in 2001, over 40 corporations and nonprofits now partner to offer programs like “Give Respect, Get Respect” that address diversity and inclusion in St. Louis.
Covenant Place is a community for seniors founded by the Jewish Community Center and located on the Millstone Campus in mid-St. Louis County. In 2013, AHC Consulting created a full new identity package that led the rebranding of Covenant House to Covenant Place. Designed to position the organization for a capital campaign AHC Consulting developed a brand identity that pulled together the spirit and mission of Covenant Place. Deliverables were developed from scratch and included a website, communications Playbook, brand standards and collateral materials. The successful rebrand and capital campaign has transformed Covenant Place into a hub for an independent, mixed income, senior community that has been recognized as a national model.
Miriam: The Learning Disability Experts
In 2013, AHC Consulting executed the rebranding of “The Miriam Foundation” to “Miriam: The Learning Disability Experts.” We began with an organizational SWOT analysis to determine messaging and organizational goals of staff and the board. This process broadened the perspective of teachers, administrators and the board, allowing them to see the full range of Miriam’s capacity and programming. The result was stakeholders identifying Miriam staff as experts in working with children who struggle with complex learning disabilities. The rebranding added the tagline “The Learning and Disability Experts” to the logo, which has helped reposition the organization. Tactics included the implementation of a communications Playbook, a new website, social media, and signage, to name a few. The new positioning has been responsible, in part, for a 50% increase in Miriam’s clients and a waiting list for the school. This year, Miriam will likely achieve $1 million in revenue. A unified message, increased awareness and a specific tagline have helped in this effort.
Telecommunications leader, Sprint, contacted the Stryker-Munley Group St. Louis to help broaden its reach in the St. Louis market.
SMG St. Louis helped Sprint increase its brand awareness via social media and traditional media, introducing Sprint management to key members of the media in St. Louis including setting up meetings with the St. Louis Business Journal and St. Louis radio giant, KMOX. Social media emphasized Sprint’s expansion in the market, with tweets highlighting the openings of new stores and tweets from existing stores where customers were able to take advantage of special pricing and new products for back to school.
Focusing further on Sprint’s dedication to the St. Louis region, the SMG team tweeted news from Sprint’s regional sales conference held in St. Louis and worked with Sprint to determine an appropriate local charitable organization with which to partner.