Understanding the Playbook

The Comprehensive Communications Playbook

For almost all of our projects, AHC Consulting will deliver to our clients a communications Playbook. The Playbook is a binder filled with marketing strategies, communication tools and reminders specially tailored for the project at hand. A standard Playbook includes, but is not limited to:

  • Brand Key Messages and Themes
  • Stakeholder Grid
  • A Year Long Editorial Calendar
  • Traditional and Digital Marketing Overview
  • Social Media Samples and Guidelines
  • Content Repurpose Checklist
  • Media Contacts List
  • Project Press Releases and Media Alerts
  • as well as project notes, social media account credentials, and recommendations

It is intended that the communications Playbook serve as a complete manual for brand outreach efforts. Any member of your team can use the communications Playbook to effectively manage your brand’s message and content. 

Stakeholder Grid

The Stakeholder Grid is an in-depth breakdown of your brand’s audiences, their behaviors, their targeted message, and the method of outreach.

The Editorial Calendar

The Editorial Calendar provides a 12 month overview of marketing strategies and opportunities based upon brand identity, holidays, social media trends, etc.  Looking forward twelve months, AHC Consulting fleshes out a calendar filled with content ideas and other prompts that help your team efficiently produce timely, interesting content for your audience.

Content Repurpose Checklist

When it comes to managing public relations and marketing for your business, it’s crucial to get “more than one bite out of the apple.” When your business shares engaging content publicly, whether it is an event, initiative, or trade news, it’s crucial to make use of multiple platforms.

The Content Repurpose Checklist assures valuable touchpoints are not overlooked. For example, the checklist reminds your team that messages shared on social media can be easily adapted for newsletter use, or posted on your brand website, thus diversifying and extending your brand’s reach.

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