Covenant Place is a community for seniors founded by the Jewish Community Center and located on the Millstone Campus in mid-St. Louis County. In 2013, AHC Consulting created a full new identity package that led the rebranding of Covenant House to Covenant Place. Designed to position the organization for a capital campaign AHC Consulting developed a brand identity that pulled together the spirit and mission of Covenant Place. Deliverables were developed from scratch and included a website, communications Playbook, brand standards and collateral materials. The successful rebrand and capital campaign has transformed Covenant Place into a hub for an independent, mixed income, senior community that has been recognized as a national model.