In 2007, AHC Consulting performed a market assessment, repositioning and rebranding for the “Spirit of St. Louis Marathon and Family Fitness Weekend,” changing their name to “GO! St. Louis: Inspiring Fitness One Step at a Time.” AHC Consulting provided strategic counsel for a full year of rebranding, including a name change and logo development with a graphic artist. GO! attributes an increase in individual participation, increased fees for year-round events, demand for their signature workplace initiative (Mile by Mile Marathon), increased number of sponsors, and links with key organizations such as Trailnet and Major League Baseball in large part to our rebranding efforts.

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