Telecommunications leader, Sprint, contacted the Stryker-Munley Group St. Louis to help broaden its reach in the St. Louis market.
SMG St. Louis helped Sprint increase its brand awareness via social media and traditional media, introducing Sprint management to key members of the media in St. Louis including setting up meetings with the St. Louis Business Journal and St. Louis radio giant, KMOX. Social media emphasized Sprint’s expansion in the market, with tweets highlighting the openings of new stores and tweets from existing stores where customers were able to take advantage of special pricing and new products for back to school.
Focusing further on Sprint’s dedication to the St. Louis region, the SMG team tweeted news from Sprint’s regional sales conference held in St. Louis and worked with Sprint to determine an appropriate local charitable organization with which to partner.